Automakers face challenges hitting strong revenue goals as margins shrink, car owners hold onto vehicles longer, and upstart brands increase competition in the industry.
The emergence of a significant new opportunity — voice commerce — presents an unprecedented moment for automakers to reach new revenue targets and gain competitive advantages.
Voice commerce lets drivers make hands-free, voice-enabled purchases while on the go, turning the car into a new platform for commerce.
Read our 2025 report to discover:
- Massive market opportunity: $35+ billion revenue opportunity for OEMs
- Strong consumer demand: 73% of drivers express interest in using in-car voice commerce for purchases, 77% prefer it over the drive-thru experience
- Multiple revenue streams: OEMs can monetize voice commerce through transaction fees, subscription services, advertising revenue, and valuable consumer data insights
- Competitive advantage timing: Early-adopting automakers can establish market leadership with a fast-mover advantage
Dig in to learn how your brand can seize this multi-billion dollar opportunity.
Download the report now.
Automakers face challenges hitting strong revenue goals as margins shrink, and upstart brands increase competition in the industry.
The emergence of a significant new opportunity — voice commerce — presents an unprecedented moment for automakers to reach new revenue targets.
Voice commerce lets drivers make hands-free, voice-enabled purchases while on the go, turning the car into a new platform for commerce.
Read our 2025 report to discover:
- Massive market opportunity: $35+ billion revenue opportunity for OEMs
- Strong consumer demand: 73% of drivers express interest in using in-car voice commerce for purchases
- Multiple revenue streams: From transaction fees, subscription services, advertising revenue, and consumer data insights
- Competitive advantage timing: Early-adopting automakers can establish market leadership with a fast-mover advantage
Dig in to learn how your brand can seize this multi-billion dollar opportunity.
Download the report now.